Human resource development

Anritsu is working to create a workplace in which employees can experience growth through their work. As a part of this effort, we established several honors for recognition, including the President Award, the Sales Award, the Excellent Performance Award and the Patent Award. We also introduced the CS Award in 2008 as part of a new incentive system for encouraging employees to enhance customer satisfaction (CS) in their own respective positions. We believe this can lead to improved CS while building and maintaining relationships that simultaneously satisfy customers, employees and the company.

Turning CS enhancement activities into actual growth

Anritsu strives to improve CS under the action guideline: “We will become a CS enterprise deeply trusted by customers.”
To this end, we introduced the CS Award system in January 2008 as a proposal at a Japan CS Committee. While the primary intent of the system is to further strengthen our CS promotion activities, we also see major significance in furthering employee growth through recognition. There are three paths to recognition: customer feedback (CS questionnaire), peer endorsement (special dropboxes are set up in the company), and departmental recommendation by a supervisor or co-worker (workplace endorsement). Each case is evaluated and decided upon by the Japan CS Committee on a monthly basis.
CS Awards include the CS Award and the CS Contribution Award. The CS Award is presented to recognize a notable effort by an employee for a customer that enhances CS, or a key improvement or development and proposal carried out proactively in response to a customer request. The CS Contribution Award is awarded to persons who have been singled out for praise because of their response to customers or as a result of comments included in a CS questionnaire.

Grand Prize recognizes an exemplary practice for boosting corporate value

In the first year of the system (January 2008 to March 2009), recognition was given to 20 winners (winner groups) in total, 7 of whom won the CS Award and 13 the CS Contribution Award. The historic inaugural CS Award of the Year was presented to all Tohoku Anritsu employees who had received a CS Award in April 2008. This recognition was based on the comments of a customer who had audited Tohoku Anritsu, saying: “Tohoku Anritsu employees always extend pleasant greetings, without fail.” This practice is highly valued because it reinforces the sense of sincerity called for by the Company Philosophy while also helping to increase Anritsu's corporate value.
About 100 employees attended the award ceremony, held in Tohoku Anritsu in May 2009. Yasuyuki Oguma, Vice President issn Charge of CSR of Anritsu Corporation, presented a testimonial and a plaque to a representative of the employees with the words, “I hope that continuing this practice will instill a sense of sincerity from Tohoku Anritsu throughout the entire Anritsu Group, to all our customers and across the world as part of our contribution to society.

CS recognition in the United States

CS recognition is not limited to Japan. Anritsu Company in the United States introduced its own Customer Awareness Program (CAP) in 2007, ahead of its Japanese counterpart, to honor employees who have helped to improve customer satisfaction. The award winner literally receives a cap as an extra prize symbolizing the program. Since the inauguration of this award, 32 employees worldwide have received it, helping to promote personal growth while encouraging CS improvements.
Anritsu will continue to support all its employees by motivating them toward realizing their personal growth through highlighting less visible activities and actively demonstrating genuine respect.